{"title":"Smoothing cream","description":"\u003cp\u003eProfessional smoothing and anti-frizz creams: they control the volume of unruly hair and make a smooth style easier and longer-lasting. Apply to damp hair before blow-drying and straightening.\u003c\/p\u003e","products":[{"product_id":"insight-crema-stirante","title":"Insight Straightening Cream","description":"\u003cp\u003ePermanent straightening cream from Insight's Intech line, for natural, curly or resistant hair. It is a technical salon service and not a cosmetic treatment for home use: the smooth result lasts up to three months.\u003c\/p\u003e\n\u003cp\u003eThe service must be completed with the neutraliser of the same line. The cream contains a smoothing phyto-complex with organic olive oil and fermented oils of argan, green tea, camellia, sunflower and sweet almond. As stated in the warnings, it is for professional use and must not be placed on the scalp. Pack: 250 ml tube. It requires the expert hand of a professional.\u003c\/p\u003e","brand":"Insight","offers":[{"title":"250 ml tube","offer_id":57905704468862,"sku":null,"price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/insight-crema-stirante-piacersi.png?v=1790605572"},{"product_id":"cotril-styling-velvet","title":"Cotril Velvet Ultra Smoothing Cream","description":"\u003cp\u003eVelvet is the soft Cotril cream with an ultra-smoothing, nourishing action: it eliminates frizz and leaves hair looking healthy, glossy and neat, smooth and shiny as velvet.\u003c\/p\u003e\n\u003cp\u003eThe formula combines keratin, smoothing and conditioning, with cotton, avocado, argan and almond oils, moisturising and nourishing. Apply to towel-dried or dry hair; it is not rinsed out.\u003c\/p\u003e","brand":"Cotril","offers":[{"title":"150 ml bottle","offer_id":57931671011710,"sku":null,"price":26.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/cotril-velvet-hd.png?v=1790021823"},{"product_id":"cotril-styling-spaghetti","title":"Cotril Spaghetti Perfect Straight Cream","description":"\u003cp\u003eSpaghetti is the soft Cotril smoothing cream for controlling frizzy, dull hair. The formula with heat-protecting agents protects from heat sources and humidity and ensures perfectly smooth hair, without residue and without weighing down.\u003c\/p\u003e\n\u003cp\u003eThe action is ultra smoothing and anti-static, long lasting, for shiny hair as smooth as spaghetti. It fights frizz and protects hair from the heat of styling tools such as dryers and flat irons. The bottle in the shop is 100 ml. A styling cream for those who choose everyday smoothing.\u003c\/p\u003e","brand":"Cotril","offers":[{"title":"100 ml bottle","offer_id":57931671142782,"sku":null,"price":20.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/cotril-spaghetti-hd.png?v=1790021731"},{"product_id":"cotril-k-smooth-serum","title":"Cotril K-Smooth Serum","description":"\u003cp\u003eSilky, smoothing serum from Cotril's K-Smooth line, for frizzy, damaged hair. In a few moments it leaves hair shiny, soft to the touch and easier to comb, with an immediate soft-touch effect.\u003c\/p\u003e\n\u003cp\u003eIt is not greasy, leaves no residue and contains no alcohol. It also protects colour and fights frizz, and is suited both to salon work and to everyday use at home. The 50 ml bottle is concentrated and leaves the fibre silky and smooth, ideal as a finish after drying or to restore order to the lengths. It adapts well to anyone seeking a silky finish.\u003c\/p\u003e","brand":"Cotril","offers":[{"title":"50 ml bottle","offer_id":57931672945022,"sku":null,"price":41.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/cotril-k-smooth-serum-hd.png?v=1790021684"},{"product_id":"l-oreal-professionnel-paris-keratin-alpha-sleek-serum","title":"L'Oréal Professionnel Paris Keratin Alpha Sleek Serum","description":"\u003cp\u003eMirror Sleek is the serum from L'Oréal Professionnel's Keratin Alpha Sleek line, with 5% Keratin Sealer, for hair with frizz to control. It activates with the heat of hairdryer and flat iron: it seals the hair's keratin and protects from humidity and from heat up to 230 °C.\u003c\/p\u003e\n\u003cp\u003eIt makes styling faster, up to halving the time according to the manufacturer, and leaves a softness that lasts up to 10 washes. The formula is free from artificial colourants and alcohol. 50 ml bottle. It is aimed at those who want faster, longer-lasting styling on frizzy hair.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"50 ml bottle","offer_id":57945490719102,"sku":null,"price":22.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/image_12.png?v=1789043127"},{"product_id":"l-oreal-professionnel-paris-keratin-alpha-sleek-smooth-transformer","title":"L'Oréal Professionnel Paris Keratin Alpha Sleek Smooth Transformer","description":"\u003cp\u003eSmooth Transformer is the professional anti-frizz treatment from the Keratin Alpha Sleek line, suitable for all hair types with frizz and volume to control. It tames frizz for weeks, makes hair softer and gives immediate shine.\u003c\/p\u003e\n\u003cp\u003eThe manufacturer declares that it halves styling time and preserves the integrity of the fibre. The formula contains the Keratin-alpha shaper and chains of amino acids, and is free of artificial colourings and alcohol. The bottle is 200 ml. It belongs to L'Oréal Professionnel's Série Expert Keratin Alpha Sleek, which also offers a shampoo, mask and serum, for a long-lasting anti-frizz path.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"200 ml bottle","offer_id":58144511230334,"sku":null,"price":20.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/keratin-alpha-sleek-smooth-transformer-flacone-200-ml.png?v=1790956383"},{"product_id":"l-oreal-professionnel-paris-tecni-art-flex-liss-control","title":"L'Oréal Professionnel Paris Tecni.Art Flex Liss Control Cream-Gel","description":"\u003cp\u003eFlex Liss Control is the cream-gel from the Tecni.Art line dedicated to controlling smoothness. It protects hair from humidity and helps it keep its shape and order even when the air is more humid than usual.\u003c\/p\u003e\n\u003cp\u003eIt can be used in two ways: for a soft blow-dry or, on curls, left to air-dry naturally. This dual approach makes it suitable both for straight hair to protect and for curls to soften. The tube is 150 ml. It is chosen when the aim is a disciplined result without frizz. It belongs to L'Oréal Professionnel's Tecni.Art styling range, which includes mousses, gels, sprays, pastes and powders for every level of hold.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"150 ml","offer_id":58173475225982,"sku":"OREA.032","price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/tecni-art-flex-liss-control-tecni-flex-liss-control.png?v=1791404176"}],"url":"https:\/\/piacersi.shop\/en\/collections\/crema-lisciante.oembed","provider":"Piacersi","version":"1.0","type":"link"}