{"title":"Bleaches","description":"\u003cp\u003eProfessional bleaching powders and creams for lightening, highlights and balayage. They are mixed with developer and used in the salon: the choice of volume and processing time makes the difference between a clean lift and damaged hair. To protect the fibre during bleaching, see also the \u003ca href=\"\/en\/collections\/servizio-tecnico\"\u003etechnical service\u003c\/a\u003e products.\u003c\/p\u003e","products":[{"product_id":"insight-polvere-decolorante-bianca-con-ammoniaca","title":"Insight White Bleaching Powder with Ammonia 500 g","description":"\u003cp\u003eInsight Incolor white bleaching powder with ammonia: compact, dust-free and without the pungent smell typical of lighteners. It is reliable for any salon lightening technique and contains argan oil.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMixing:\u003c\/strong\u003e 1:2 with the chosen activator, until creamy. \u003cstrong\u003eProcessing time:\u003c\/strong\u003e up to 45 minutes, monitoring the level of lift.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients (INCI):\u003c\/strong\u003e Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum\/Mineral Oil, Magnesium Carbonate, Tetrasodium EDTA, Silica, Zea Mays (Corn) Starch, Argania Spinosa Kernel Oil, Sodium Lauryl Sulfate, Parfum\/Fragrance, Tetramethyl Acetyloctahydronaphthalenes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProfessional use.\u003c\/strong\u003e Size: 500 g tub.\u003c\/p\u003e","brand":"Insight","offers":[{"title":"500 g jar","offer_id":57905706238334,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/insight-polvere-decolorante-bianca-con-ammoniaca-piacersi.png?v=1790605660"},{"product_id":"insight-polvere-decolorante-blu-con-ammoniaca","title":"Insight Blue Bleaching Powder with Ammonia","description":"\u003cp\u003eInsight Incolor blue bleaching powder with ammonia: compact and dust-free, with a blue pigment that counteracts yellow and yellow-orange reflections during lightening. It is the right choice for cool or neutral blondes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMixing:\u003c\/strong\u003e 1:2 with the chosen activator, until creamy. \u003cstrong\u003eProcessing time:\u003c\/strong\u003e up to 45 minutes, monitoring the level of lift.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients (INCI):\u003c\/strong\u003e Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum\/Mineral Oil, Magnesium Carbonate, Tetrasodium EDTA, Silica, Zea Mays (Corn) Starch, Amaranthus Caudatus Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Sodium Lauryl Sulfate, C.I. 77007\/Ultramarines, Parfum\/Fragrance, Tetramethyl Acetyloctahydronaphthalenes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProfessional use.\u003c\/strong\u003e Size: 500 g tub.\u003c\/p\u003e","brand":"Insight","offers":[{"title":"500 g jar","offer_id":57905706303870,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/insight-polvere-decolorante-blu-con-ammoniaca-piacersi-2.png?v=1790605663"},{"product_id":"insight-polvere-decolorante-multi-tecnica","title":"Insight Multi-Technique Hair Bleaching Powder","description":"\u003cp\u003eBleaching powder from Insight's Incolor line, with ammonia, suited to all lightening techniques, including freehand ones such as balayage. The compact formula is dust-free, meaning no powder in the air during preparation.\u003c\/p\u003e\n\u003cp\u003eIt helps keep hair intact and shiny thanks to organic argan oil and organic amaranth oil, with a conditioning function. It is for professional use and aimed at colourists working on every hair type with different techniques in the same service. Pack: 450 g jar. A practical choice for anyone who often works with varied lightening.\u003c\/p\u003e","brand":"Insight","offers":[{"title":"450 g jar","offer_id":57905706762622,"sku":null,"price":41.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/insight-polvere-decolorante-multi-tecnica-piacersi-2.png?v=1790605666"},{"product_id":"insight-pasta-decolorante-con-ammoniaca","title":"Insight Bleaching Paste with Ammonia","description":"\u003cp\u003eBleaching paste with ammonia from the Incolor line: unlike powder it comes already as a cream, so it mixes with no powder in the air and spreads evenly without dripping.\u003c\/p\u003e\n\u003cp\u003eIt works quickly and gives off no unpleasant smell during application. The formula contains organic amaranth oil and organic safflower oil, which condition throughout the bleaching time: scalp and hair keep the right level of hydration.\u003c\/p\u003e","brand":"Insight","offers":[{"title":"500 ml jar","offer_id":57905707221374,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/insight-pasta-decolorante-con-ammoniaca-piacersi.png?v=1790605647"},{"product_id":"insight-fluido-schiarente","title":"Insight Lightening Fluid","description":"\u003cp\u003eLightening fluid from the Insight Incolor line: a technical treatment in fluid form for gentler, more natural lightening, or for colour removal. It is versatile and used in several salon services.\u003c\/p\u003e\n\u003cp\u003eIt contains organic rice extract and phytokeratin, with a conditioning action. It suits all hair types and is reserved for professional use. The size in the shop is the 260 ml bottle. It is aimed at those who approach lightening gradually, where gentleness and a natural result matter. It is part of the Incolor technical range, which also includes lighteners and activators for colour and lightening services.\u003c\/p\u003e","brand":"Insight","offers":[{"title":"260 ml bottle","offer_id":57905707286910,"sku":null,"price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/insight-fluido-schiarente-hd.png?v=1790605587"},{"product_id":"cotril-bleach","title":"Cotril Zero AF Bleaching Powder 500 g","description":"\u003cp\u003eZero is Cotril’s grey, ammonia-free bleaching powder, designed for all current lightening techniques on fine, already sensitised and damaged hair.\u003c\/p\u003e\n\u003cp\u003eThanks to the K-Plex Complex conditioning system it lifts up to 5 levels even on compromised structures, protecting the integrity of the fibre and giving a boost of hydration and softness. It has a pleasant fruity scent. The 500 g format is the back-room size.\u003c\/p\u003e","brand":"Cotril","offers":[{"title":"500 g sachet","offer_id":57931679793534,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/Senzatitolo-1-Recuperato_50be8a8f-cc74-47e0-b4d2-d339bd5c9082.png?v=1790422708"},{"product_id":"hair-tech-decolorante-busta-alluminio","title":"Hair Tech Blue Bleaching Powder, 8 Levels","description":"\u003cp\u003eThe Blue Bleaching Powder by Hair Tech is sold in a 450 g aluminium pouch, with a super-lightening formula indicated for highlights and lightening work in the salon. The manufacturer declares lightening of up to 8 levels.\u003c\/p\u003e\n\u003cp\u003eThe blue pigment in the powder serves to counter the warm tones that emerge during bleaching, an important point for achieving cooler, cleaner bases. The resealable aluminium pouch protects the product from moisture between services, keeping the powder in good condition even when the pack is opened several times. The product is reserved for professional use. It is aimed at hairdressers and colourists who perform lightening and highlights and look for a bleaching powder in a size suited to continuous work.\u003c\/p\u003e","brand":"Hair Tech","offers":[{"title":"450 g","offer_id":58047877742974,"sku":null,"price":8.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4302\/0926\/files\/hair-tech-polvere-decolorante-blu-8-toni.png?v=1790094326"}],"url":"https:\/\/piacersi.shop\/en\/collections\/decoloranti.oembed","provider":"Piacersi","version":"1.0","type":"link"}